- Growth of Visit Winchester Instagram to 6k followers and Facebook to 9k followers.
- Capturing content (video and stills) of locations and events in and around Winchester to create unique and engaging content portraying a sense of place.
- Monthly social media planning incorporating seasonal content, trends, key events, and news.
- Working with partners to collate content for and create posts, in line with the social media plan.
- Weekly scheduling for daily posts on Instagram and Facebook.
- Day-to-day management of Visit Winchester Instagram and Facebook accounts, including engaging with partner posts, commenting, sharing relevant content on Instagram stories, creating Instagram highlights, and answering DMs
- Using Linktree, Instagram stories, and Facebook links to drive traffic to the Visit Winchester website
- Co-ordinating collaborative posts, competitions, and influencer partnerships
